Here are 5 marketing lessons learned from Houdini that you can apply to your entrepreneurial venture (and you don’t need to wear a strait-jacket or be handcuffed to pull off this marketing magic).
Art Weinstein, Ph.D., is a Professor of Marketing at Nova Southeastern University. His research interests are customer value, market segmentation and entrepreneurial marketing strategies. He may be reached at email@example.com
* This post is extracted from his article “Houdini’s Magical Marketing Strategies” published in the Journal of Strategic Marketing (2020). Full article: Houdini’s magical marketing strategies (tandfonline.com)